Only audited, high quality inventory is allowed in the B2B Media Exchange platform. This means all publishers who wish to participate must pass a thorough site review that includes both technology and human review. The review will check for the following:

 

  • Traffic Quality
  • Non Human Traffic (NHT)
  • Page Quality
  • Brand Safety
  • Social Presence
  • Content Quality
  • Site history
  • Ad Clutter
  • And More…

Once a publisher passes the requirements check and signs the necessary BPA and PulsePoint MSAs, they can begin on-boarding. Once the platform is setup, publishers can immediately begin flowing unsold inventory through the PulsePoint platform for monetization. A full workflow diagram can be found in the appendix.