IAB

Programmatic Simplifed

Programmatic Overview (IAB)
Learn the key terminology and concepts to understanding today’s automated advertising marketplace.

Programmatic and Automation
The term “programmatic” can be confusing. Discover the four main ways of transacting “programmatically” today.

Sales Capability
Publishers can learn how to build programmatic sales capabilities, compensate sales people and set budgets in the automated advertising landscape.