About the B2B Media Exchange
For advertisers, the B2B Media Exchange provides access to audited audience data that allows media buyers in the digital marketplace to evaluate, plan and transact directly with high-quality media brands.
PulsePoint offers buyers of BPA’s Private Marketplace quality audited audiences and an automated way to reach them.
Market Categories Available
The B2B Media Exchange includes multiple market categories that cover the spectrum of B2B media.
Participating Media Brands
View a list of all brands currently participating.
News & Information
Access the latest news releases, industry-related articles and thought-leadership pieces here.
Glossary of Terms
Quick reference for those industry terms associated with the buying and selling of programmatic advertising (courtesy of the MRC).