THE B2B MEDIA EXCHANGE FOR ADVERTISERS

BPA Worldwide, the global provider of assurance, introduced the B2B Media Exchange, a programmatic publisher collective, to provide advertisers and media buyers with:

  • A vertically focused B2B Private Marketplace
  • A collective of high-quality, audited B2B media
  • Highly qualified audience

 

Every site in the B2B Media Exchange includes brand safety checks for:

  • Traffic Quality Content
  • Non-Human Traffic Site History
  • Page Quality Ad Clutter
  • Social Presence Industry Standards

 

The B2B Media Exchange follows the same stringent standards that have made BPA Worldwide the recognized assurance provider around the world. Marketers can be assured that every transaction is 100% transparent, along with brand safety checks of:

  • Site-Specific
  • Vertical Market
  • Audience Segments

 

Advertiser Assurance of Brand Safety

BPA is in the business of auditing media and performing independent third-party verification; therefore, the B2B Media Exchange of BPA publishers should be premium quality, third-party screened inventory. All stakeholders will be subject to industry compliance programs where applicable including, but not limited to, DAA Ad Choices program, Trustworthy Accountability Group Registration and Certifications, Media Ratings Council Certifications, and IAB standards certifications. BPA reserves the right to request BPA third-party audits of any of the above certifications for stakeholders transacting in BPA PMP. All parties need to have the Ad Choices icon visible and active in their respective Privacy Policy or site footers before they can participate.  BPA Publishers will be subjected during onboarding to the BPA verification and PulsePoint Brand Safety checklists.

B2B Media Exchange

How does the B2B Media Exchange benefit you?
  • Publisher data is analyzed in a third-party audit.

  • Brand safety checks are performed on all websites

  • Your clients reach a targeted audience.

  • See results from your campaign.